What do rappers mean by “Payola”? What is “Payola”?
The slang term “Payola” is a noun which is used in rap/hip-hop music by rappers to represent an artist or label paying a DJ to play their record on radio to make it a hit or very popular.
Payola means paying or bribing a DJ to spin a record.
The term “Payola” has been used by Big Boi, Gucci Mane, Quavo, Offset, DRAM, Pusha-T, Peewee Longway, Pac Div, Lecrae, and many more rappers.
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