Ye vows to take on the industry, launching women’s Yeezy clothing range and warning competitors to beware
Kanye West once again stirred controversy by taking on his fashion rivals with a vengeance. In a since-deleted Instagram post on Tuesday (January 21), the rapper and fashion mogul declared he would launch a women’s line under his Yeezy brand. He sent a stark warning to competitors: “Be very afraid.”
Ye’s fierce declaration came alongside a provocative image of a corset bodysuit. In the post, he accused fashion corporations of exploiting his platform and overcharging the community while disregarding his vision. The tirade then shifted to his former business partner, Adidas, accusing the company of halting production on key Yeezy designs during the COVID-19 pandemic and only copying them later.
“I have a John Wick vendetta against every fashion company,” he said, referencing his relentless pursuit of vengeance and quoting fellow Gemini Tupac Shakur’s famous line, “Die motherfucker Die.”
This latest rant follows the unraveling of Ye’s once-profitable partnership with Adidas after his controversial antisemitic remarks. Now, it seems his battle is just beginning.