6 God plans to unveil “Somebody Loves Me” challenge winners during rival’s show
As Kendrick Lamar prepares to take the stage in Toronto for the first time since his bitter lyrical war with Drake, the 6 God has revealed exactly how he plans to respond — and it’s all about timing.
Instead of attending or acknowledging Kendrick’s concert directly, Drake will join Kai Cenat for a livestream at 8 PM EST, the exact time Kendrick is set to perform at the Rogers Centre. The two will announce the 20 winners of their “Somebody Loves Me” music video challenge, each of whom will receive $15,000 to bring their creative treatments to life.
The announcement was confirmed by Cenat via Instagram Stories, where he wrote:
“We were blown away by the creativity… Tomorrow DRAKE & I gonna go through some of the submissions with you guys… and let ya’ll know which 20 ppl [are] getting money to bring their treatments to life!”
This marks Drake and Cenat’s first livestream together and appears to be a calculated move to draw online attention away from Kendrick’s long-awaited hometown performance — a strategic bit of counter-programming amid their ongoing feud.
Cenat has previously critiqued Drake’s music videos, notably calling the “Nokia” visual “not a banger,” and offering his own alternative directorial ideas live on stream.
The collaborative video for “Somebody Loves Me” will eventually feature fan-submitted scenes edited together — a crowd-sourced effort from one of Drake’s most emotionally vulnerable recent tracks.
Whether the livestream will succeed in drawing eyes away from Kendrick’s explosive “Not Like Us” performance remains to be seen, but one thing is clear: the Toronto turf war is still very much on.
