Ye shows off minimalist new design while boasting about his Yeezy success
Kanye West has given fans a sneak peek at his upcoming Yeezy BL-01 Bully shoe, an all-black sneaker that features a sleek and minimalist design with no visible branding. While a release date for the shoe has not been announced, it’s expected to drop alongside his upcoming album of the same name.
Before unveiling the sneaker, Kanye took to Instagram to proclaim himself “the GOAT of all GOATs,” continuing his bold persona with further jabs at his former business partner, Adidas. In a now-deleted post, Ye bragged about the success of his latest Yeezy drop, claiming that he generated over $2 million in sales within just 24 hours of launching his SL-01 collection.
“I don’t collab. No paid ads. I am the Yon. Yeezy over everything,” Kanye boasted, showing a screenshot of $2,339,096 in revenue.
The rapper-turned-designer continued his victory lap, declaring himself the greatest in various creative fields—from rap and production to fashion and social media. His confidence was fully displayed, stating, “THE GOAT OF ALL GOATS OF ANY GOAT THAT WAS EVER GOATED.”
He also referenced his infamous 2005 Grammy speech, declaring he’s “rich forever and ever in every lifetime.”
In a further show of defiance, Kanye aimed Adidas with a post that mocked the company’s sales performance, writing, “What adidas sell today [crying face emojis],” followed by a screenshot of a fan’s comment mocking the brand.
The new Yeezy collection includes T-shirts, joggers, hoodies, and socks, each priced at just $20. Additionally, Kanye introduced the YZY SLPR, a new minimalist shoe/slider in his line. Despite the controversy, Kanye’s unapologetic self-promotion and continued success with Yeezy highlight his dominant presence in fashion.
