Drake joins producer Noah “40” Shebib in Canadian Bullrider Cannabis partnership

Canadian cannabis company, Bullrider, enters into a partnership with Drake who will be an advisor and strategist for the firm, Cision Canada reports. 

Drake’s new venture is inspired by OVO co-founder and producer Noah “40” Shebib who’s also a partner to the popular cannabis brand. 40 is a huge fan of the company’s namesake strain, Bullrider, a factor that fueled his involvement with the company. 

Related content: Drake’s Producer Noah ‘40’ Shebib Reveals How They’ve Been Recording During the COVID-19 Pandemic

“I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner, and contribute to setting a new standard for a premium cannabis experience,” Drake said in a statement.

“My involvement with Bullrider stems from the urge to help consumers access high-grade strains with the same recreational therapeutic benefits that I’ve been able to enjoy,” said 40, “It’s not just another cannabis brand, Bullrider has a deep reverence for quality cannabis and its medicinal properties which I’ve always been extremely passionate about.”

“At the heart of Bullrider is the convergence of street art, hip-hop and limited premium Cannabis product drops,” said CEO Maxim Zavet. “We’re honored to create a space for Drake and 40 to continue their iconic partnership in lending their innovation and drive to sharing our products with the world.”