Kanye West wanted to turn the video to black & white
Director Cole Bennett has become a household name in the contemporary industry, but he has also worked with legends like Kanye West.
During a recent interview on Full Send Podcast, Bennett recounted rejecting Ye’s requests to change the color pallette on his video with incarcerated rapper YNW Melly.
“Kanye hits me the night it’s supposed to drop — the night before — and he’s like, ‘let’s make the video black and white,'” Bennett explained.
“I said we have to think about Melly here. It’s his song at the end of the day. It’s his vision. He’s also not here to have an input on it. So I really think we should follow the initial vision that we all had,” he continued.
“He’s like, ‘that doesn’t match my color palette,’ but he was on set the whole time and this is what he told me the night before it dropped. But, it’s something you expect when you work with someone like Kanye and I really appreciated it because, like I said, that self-integrity element of knowing what he likes and what’s true to, you know, his artistry.”