Latto joins the radio businesses
Latto taps into the radio business. The rapper took to social media this week to announce her new 777 Radio which will be streaming on Apple Music. Dressed like a flight attendant, Latto welcomed her fans to the show in a short clip.
“Welcome aboard 777 Air. I'm Big Latto, and I'll be your flight attendant today,” Latto says in the video. “Please make sure to put the BS on airplane mode and leave all your baggage at home. ‘Cause we goin' outside, baby. Sit back, relax and enjoy the ride.”
The show will premiere on March 30 and Latto will host her “For The Night” collaborator Chloe Bailey on the first episode.
In a press release, Latto adds, “I'm going to keep it very personal and play what I actually listen to. I'm going to highlight new artists that I feel like the world needs to hear, artists that I think deserve more spotlight. I listen to a lot of female rap, so definitely supporting the girls, and definitely a lot of Southern music.”