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DAMN. was originally titled “What Happens on Earth Stays on Earth”

Kendrick Lamar‘s 2017 album was almost titled “What Happens on Earth Stays on Earth” but it didn’t go through because “It’s a long-ass title..” Kendrick said. “It didn’t read right.” 

Kendrick mentioned the albums alternative title on “FEAR.,” when he says, “Fear, what happens on Earth stays on Earth / And I can’t take these feelings with me / So hopefully they disperse. also mentions the albums alternative title on “ELEMENT.” “Y’all know, what happens on Earth stays on Earth” and “DUCKWORTH.” “Just remember, what happens on Earth stays on Earth!
We gon’ put it in reverse.

“There was so many different ways you could put it in my head. Damned if I do, damned if I don’t. The loudness of the record. When I think about “DNA.,” when I think of “HUMBLE.,” when I think these records, it just felt like that.”

revealed this himself on Big Boy’s morning radio on LA’s Real 92.3. Watch from 6:00

Read: Steve Lacy produced Kendrick Lamar’s “PRIDE.” on his iPhone 6

Read: Kendrick Lamar’s album ‘DAMN’ was the first hip-hop album to win the Pulitzer Prize

Read: The beat for Kendrick Lamar’s ‘HUMBLE.’ was originally for Gucci Mane

The beat for “HUMBLE.” by Kendrick Lamar was originally for Gucci Mane

The beat for Kendrick Lamar’s ‘HUMBLE.’ was originally for Gucci Mane

Chance the Rapper's album 'Coloring Book" was the first streaming-only album to win a Grammy

Chance the Rapper’s album ‘Coloring Book’ was the first streaming-only album to win a Grammy