Post Malone is getting a taste of the booze biz with his latest venture, Maison No 9, a rosé wine. Liquor endorsements are big business for rappers. Much of Jay-Z‘s Billion dollar fortune came from his alcohol investments. Diddy has built Ciroc into rap's vodka of choice. Can Posty make it work?
The French wine is probably targeting his listener's moms more than his main audience but rosé has become the drink of choice for many. Ask any millennial who's ever been to brunch. While the partnership may seem unlikely, it is likely going to pay off.