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Rap Kids in the Biz – C.J. Wallace is a crafty canna-biz wiz kid

C.J. Wallace is the son of Notorious B.I.G. aka Christopher Wallace. C.J. is the son of Biggie and Faith Evans. He was born in 1996 and was only a few months old when his father was murdered. He is an actor and has starred in the biopic Notorious and a few other films and TV.

In 2019, C.J. went in on a cannabis venture focused on criminal justice reform. He’s following in the footsteps of artists like B-Real, Too Short, Drake, and Snoop Dogg. “A year ago, I didn’t really see what we’re doing now,” C.J. told Forbes. His father was an avid smoker so it’s good to see this cause becoming a family business. The company is called Think BIG and C.J. Wallace wants to help people that could easily be victims of unjust cannabis laws.

“I understood the importance of reinvestment into all of the communities most harmed by the War on Drugs and an unfair criminal justice system. I knew the social equity piece and criminal justice reform aspect were going to be huge, key parts of our business. However, at the time, I think I really wanted to have a cannabis product out.”

“Cannabis has been a huge tool for my family for as long as I can remember,” he told Black Enterprise in a statement. “Both of my parents used cannabis to access their creativity and to deal with the stresses that they went through… Many people don’t know my dad was arrested for a cannabis conviction before he died,” said Wallace. “So had he lived, he would have been dealing with the criminal justice system like so many other black men.”

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