What do rappers mean by “Payola”? What is “Payola”?
The slang term “Payola” is a noun which is used in rap/hip-hop music by rappers to represent an artist or label paying a DJ to play their record on radio to make it a hit or very popular.
Payola means paying or bribing a DJ to spin a record.
Read: What does “Collab” mean?
Read: What does “Petty” mean?