Travis Scott is now in the cereal business. La Flame fans will soon be able to purchase Travis Scott’s customized boxes of Reese’s Puffs cereal after he announced he’s teaming up with General Mills to release special-edition boxes of Reese’s Puffs.
Travis Scott is a huge fan of the breakfast food inspired by the popular chocolate and peanut butter candy. Designed by Travis himself, the cereal box features a cactus behind the bowl of cereal familiar to fans of his Cactus Jack label imprint and Astroworld album visuals and lightning in the background with hand-drawn clouds and stars. The cereal inside will remain unchanged.
To celebrate the release of the cereal, a pop-up is scheduled on Tuesday (June 25) during Paris Fashion Week and will be open to the public. Fans who aren’t in Paris will be able to cop them starting this Friday on Travis’ website TravisScott.com for $50 a box, making it more of a collectible than a casual breakfast as it does comes in an acrylic box.