Takes a hustler to know another one.
On October 8, 2013, the late Nipsey Hussle released his mixtape Crenshaw, which was priced at $100 for a physical copy and free to just listen and download online. Nipsey only printed 1,000 limited copies with a campaign called “Proud to Pay,” which was a campaign for real fans to support his music.
Nipsey Hussle and his team sold the Crenshaw physical CD's for $100 a copy at a pop-up shop in Los Angeles. The $100 mixtape included an autograph and a free ticket to his show.
“I got a DM on Twitter from a respected hip-hop journalist and he was just like, ‘Hov respects the move, salute,' Nipsey Hussle told MTV in 2013. “A little while later, I got an email that came through my team that was like, ‘Roc Nation, on behalf of Jay Z wants to buy 100 units. Who do we pay? When can we get the shipment out?'”
Nipsey's Crenshaw mixtape featured Rick Ross, Dom Kennedy, James Fauntleroy, and Slim Thug, Nipsey Hussle sold all 1,000 of his Crenshaw CD's making a total of $100,000. Rest in Peace to Nipsey Hussle, A true hustler.