At a point in the early stages of her career, Queen Latifah managed the careers of OutKast, LL Cool J, Naughty By Nature, FU-Schnickens, Monica, SWV, Faith, and many more under her company Flavor Unit Management.
Queen Latifah began as a member of New Jersey's Flavor Unit, a crew of emcees and DJs which was led by Mark the 45 King, who produced Jay-Z's Hard Knock Life, and Eminem's Stan. After Flavor Unit ran into some trouble with Mark's drug abuse, Queen Latifah and her partner Shakim Compere, who was also a member of Flavor Unit, took over the group and started Flavor Unit Management.
“Sometimes we would just sit together and we would spot some really cool talent like OutKast. They would just kind of blow us away, and we would say ‘We should go manage them, see if we can help them grow'.” Queen Latifah told Jimmy Kimmel